Top 10 Agarbatti Brands in India

Incense sticks are an important part as they hold religious importance for all religions- Hindu, Muslim, Christians, and Punjabis. It is believed in the Indian culture that our prayer to God goes in the form of smoke through the incense sticks. They are made of aromatic materials that produce fragrance when burnt. It is also used while meditating and during therapy.


They are used on auspicious occasions and ritual ceremonies. They have other health benefits as well. The natural ingredients and herbs in the Agarbatti calms one mind, cures sleeping disorders, enhances mood and soothes senses. It helps to increase concentration and focus during meditation and prayers. It provides a pleasant fragrance and aroma and removes bad odor from the space. They also give way to good and positive energies.


Here are the top 10 generic brands in India for your inspiration.


  1. Cycle pure Agarbatti



The company is a leader in its category. It is a brand of NR group that was established in 1948 by N. Ranga Rao. It exports incense sticks to the Middle East, Africa, Asia, and Latin America. It's brand ambassadors are Ramesh Arvind, Amitabh Bachchan, and Saurav Ganguly. They handpick raw materials and manufacture products with a true sense of purity.


  1. Mangaldeep Agarbattis


It is a brand of the Imperial Tobacco Company (ITC) that occupies a major part of the market. Initially, the company started to market its products from the small- scale industry. With increased demand, the company launched its incense sticks. It has around five manufacturing units. It also trains over 4000 women from rural backgrounds. The company train to make agarbattis. It supports the women in Tamil Nadu, Tripura, and Bihar.


  1. Moksh Agarbattis


It is one of the popular brands that have their headquarters in Bangalore. It was established in 1996 to provide high-quality incense sticks at affordable prices. It comes in 35 different fragrances. The fragrances vary from herbal, floral, wood to cosmetic. It has around 15 company depots are widely available at 1000 retailers. The manufacturing unit is 2 lac square feet.


  1. Zed black Agarbattis


It offers around 1200 products in the category of agarbattis. The products are also exported to 10 countries. It also takes care of the women empowerment program and has a strong team of 1000 people. Its headquarters are located in Mysore. They have a strong network of around 2500 distributors.


  1. Hem


It has two manufacturing facilities in Mumbai and Bangalore. It was established in 1983 with the help of three partners. They aim to make Hem as the biggest Incense stick manufacturing company in India. They started to manufacture high quantities of agarbattis that are also exported to more than 70 countries.


  1. Patanjali


It was founded by popular saint Baba Ramdev. The company was established in 2006. He dreamt of promoting Ayurveda into the life of the Indians and eliminate adulterated products from the market. It creates a soothing effect and calms the senses. It is having its office in Haridwar and New Delhi.


  1. Tata Agarbatti


It is a seventeen years old company. It employs women in its manufacturing facility. It has assembled over 25 women groups and trained them. They also helped them to earn by themselves by manufacturing incense sticks.


  1. Kalpana agarbattis


It was established in 1970 by late Kanubhai shah. It is having its headquarters in Ahmedabad, Gujrat. The founder used to sell agarbattis on a bicycle. His dedication towards the work and high-quality of the product increased the demand for incense sticks. The products are also famous in Uttar Pradesh, Tamil Nadu, and Maharashtra.


  1. Hari Darshan


It is one of the leading manufacturers of Incense sticks in India. The company has around 12 manufacturing units in the area of 2, 50,000 square feet. They have a strong network of 500 distributors with 150 professional teams to cater to the needs of Indians. The products are of high-quality.


  1. Nandi


This company is situated in the city of Bangalore with six manufacturing units. It was established in 1936. It is one of the leading producers of incense sticks. The products are exported outside India. With the due course of time, Nandi has acquired a large market share in India and Abroad.


Best smelling incense sticks


Incense has been used for many years spiritually for meditation, prayer, and ceremonies, but it has also been used with aromatherapy, as a deodorant, and as an insect repellent according to Wikipedia. Religious people participate in aromatherapy, or those who simply want to make the bugs go away are the ones who buy incense. There are hundreds of different scents. Some are common and others are one of a kind, usually with their unique names. Buying the wrong scent could affect the reason you are buying it. If you want to repel bugs then using incense meant for meditation or spiritual purposes will not help, usually.


Given below are some of the best-smelling incense sticks available today:


  1. Sensari Hand-Dipped Incense & Burner Gift Set – for Spiritual Practitioners


Whether you like multiple scents, you are looking for different scents, or you know someone who likes incense, you might want to consider this bundle. If you like natural light and dark wood and distinct fragrances, you could think about giving these a try. There is a mixture of different scents, but the majority are used for spiritual purposes.


  • 120 sticks (10 sticks per scent)
  • 12 Scents: Balsam Fir, Egyptian Goddess, Eucalyptus, Frankincense, Frankincense & Myrrh, Herbal, Myrrh, Nag Champa, Patchouli, Potpourri, Sage, Sandalwood, Vanilla
  • 10 inch long sticks
  • 10 extra sticks


This earns a solid pass not only because of the number of different scents but also because they are naturally made. Also, the length of each stick means it will burn for nearly an hour, meaning over 100 hours of burning time and over 2000 hours of the room retaining the scents.




  • Naturally made
  • Has multiple scents
  • Long sticks




  • Mostly spiritual scents
  • Has a strong smell



  1. Gonesh Sticks – The Largest Variety Pack in the World


With scents like Spring Mist, this package does have unique scents, especially when compared to others on this list. It has some of the most popular scents like lavender and sandalwood which you might like if you want a variety of spiritual, relaxation, and fresh smelling incensed.


  • 240 sticks (20 sticks per scent)
  • 12 Scents: Lavender, Sandalwood, Jasmine, Spring Mist, Orchard & Vines, Coconut, Herbs & Flowers, Earthly Wonders and more
  • 8 inch long sticks


They are less popular than the others but they are also cheaper and there are multiple buying options. If you are a person who is not sensitive to synthetically made incense sticks, you should consider trying these out. If you are sensitive to synthetics or you do not want to breathe any possible chemicals in, then you should probably consider another product.




  • Comes in variety
  • Also available in single, 4, 5, 12, and 13 scent packs




  • Synthetic
  • Less popular


  1. Bless Frankincense and Myrrh 100% Natural Sticks – A Great Bulk Buy


This is possibly one of the best products for those who either like the scent of Frankincense & Myrrh or those who are spiritual and use it for religious purposes. It is cheaper than others out there, made with essential oils, and is one of the most popular products.


  • 100 sticks
  • 1 Scent: Frankincense & Myrrh
  • 8 inch long sticks


It is a strong yes for this one. Between all of its features and the fact that it is naturally made with a guarantee for freshness, this is a hard-to-beat product. Burning for around 30 minutes long and keeping a room fresh for up to 24 hours is another plus that might make you want to consider trying this out if you know you will like the smell.




  • Naturally made
  • Cheaper than variety packages and some single scent packages




  • Single scent


  1. WagsMarket Premium Hand Dipped Sticks – The Longest Burning Incense


Another less popular one, these WagsMarket incense sticks can only be bought in single scents, but they have 8 different scents available. There are mostly spiritual scents, but there are also a few relaxing and fragrance scents as well.


So while they do not have a variety package, they are ideal for those out there who like to buy a scent or more in bulk. What sets these sticks apart from the others is that they are 12 inches long, larger than any others on this list. Because of this, they burn for up to 60 minutes or more and keep the room fragrant for up to about 48 hours.


  • 100 sticks
  • 1 Scent (available in Bob Marley, Egyptian Musk, Frankincense & Myrrh, Nag Champa, Patchouli, Pink Sugar, Sandalwood, or Vanilla)
  • 12 inch long sticks


If they were not synthetic and were more popular, they would probably be one of the best products out there. Unfortunately, because they are more expensive, especially considering they are synthetic, they would probably not be the best fit for everyone. For those of you who are sensitive, take caution because they may be too strong for you.




  • Long sticks
  • 8 different scents available




  • Synthetic
  • Slightly more expensive


  1. Nag Champa Satya Gift Set – for Someone Spiritual or A New Incense Lover



One of the most popular variety packages on this list, these Nag Champa incense sticks are a great find for new incense users as well as reoccurring customers. This contains over the average number of sticks that are both popular and unique scents like Rain Forest and Midnight. As the name suggests, this would make a well-thought gift set for those who are spiritual.


  • 144 sticks
  • 12 Scents: Sunrise, Romance, Fortune, Rain Forest, Celestial, Super Hit, Nag Champa, Jasmine Blossom, Midnight, Sandalwood, Patchouli Forest, and Blessings
  • 8 inch long sticks


This earns a big yes. The popularity, the cost, and the fact that it is naturally made are only a few reasons why. These sticks burn slightly longer than others, making it last for up to 45 minutes or more. You should consider using these sticks, especially if you are new to burning incense.




  • Contains more than most variety packages
  • Cheaper than other products
  • Naturally made




  • Contains more spiritual scents


  1. Kanaiya Sandalwood Sticks From India – One of the Most Exotic


Probably one of the cheapest packages out there, these incense sticks are also less popular than others out there. The reason is that they are made and shipped from India and it is unknown how long the sticks are and if they are made naturally or synthetically. Not only that, but they are also only available in one scent.


  • 120 sticks
  • 1 Scent: Sandalwood


If you are familiar with incense and want to try a different kind, then you might want to try this. It is probably not the best product out there for those who are new to burning incense. True, it is cheaper than most packages, but if you are unfamiliar with the scent or the brand, you may end up regretting getting it.




  • Great fragrance
  • Cheaper




  • Unknown length and ingredients
  • Only available in one scent


  1. Karma Scents Premium Sticks – The Most Beautiful Variety Pack


While some of the other products here come with a burner, this variety pack comes with 6, one for each scent, as well as a beautiful, color-coded holder for each scent. The number of different scents balances out very well with their ideal purpose whether it is meditation, relaxation, or fragrance inducing.


  • 180 sticks
  • 6 Scents: Vanilla, Rose, Patchouli, Jasmine, Lavender, and Sandalwood
  • 11 inch long sticks
  • Comes with 6 holders


This variety pack is much recommended for first-time incense users, as well as repeat, incense burners. It has the most popular and desired scents, multiple burners, one of the longest lengths, and it costs a little more than the others. You may also want to consider getting it as a gift for an incense lover that you may know, or maybe for yourself.




  • Long sticks
  • Naturally made




  • Slightly more expensive than average
  • Karma Scents Incense Sticks



  1. Satya Sai Baba Nag Champa Agarbatti – Best Quality Incense Sticks for Relaxation and Meditation


Joining others that are a little mysterious to us, these Satya Sai Baba Nagchampa incense sticks are made and imported from India. The scent is a combination of a flowery scent as well as oriental spices, making it extremely favored by spiritualists and those who like to burn the incense while they meditate. Some people also love it for its unique and exotic scent alone, but others think it can be too strong.


  • 250 sticks
  • 1 Scent: Nag Champa
  • 8 inch long sticks


Even though it is unclear if it is made naturally or synthetically, the popularity and the price are its redeeming qualities that give this incense a recommendation. Though like with other single scent packages, it is recommended that new incense users try similar scents before buying this in case they do not like it.




  • Meant for meditation
  • Very popular and cheap




  • Unknown if naturally or synthetically made
  • Only one scent available


  1. Chakras Incense 7 Chakras Root to Crown Incense – for Those Who Meditate to Clear Their Chakras


This 7 Chakra incense variety pack is another choice to consider, especially for those who are spiritual. What makes them stand apart from all of the other incenses is that each scent is specifically for meditation for each Chakra point.


The Root Chakra stick is a combination of Patchouli and Vetiver. The Sacral Chakra stick is a combination of Ylang Ylang and Jasmine. The Solar Plexus Chakra stick is a combination of Bergamot and Ginger. The Heart Chakra stick is a combination of Sandalwood and Rose. The Throat Chakra stick is a combination of Frankincense and Peppermint. The Third Eye Chakra stick is a combination of Cinnamon and Sage. The Crown Chakra stick is a combination of Frankincense & Myrrh and Lotus.


  • 140 sticks
  • 7 Scents for Chakra Meditation
  • 11 inch long sticks


If you are a spiritualist and love the naturally made incenses, then you may want to give these incense sticks a try. They last for 60 or more minutes which is ideal for long periods of meditation. Regardless, if you are simply curious about the unique combination of scents, you may want to test one of these sticks out.




  • Meant for Chakra meditation
  • Can buy individually as well
  • Long sticks




  • More expensive


  1. Hem Patchouli Sticks – One of the Cheapest Bulks of Patchouli


These Hem incense sticks are pretty average when comparing them to the others. Like some of the others, they are made in India, and they only come in one scent: Patchouli, though it is not an overly-thick scent. What particularly stands out is the fact that they are about half of the price of other incense sticks.


  • 120 sticks
  • 1 Scent: Patchouli
  • Made in India for aromatherapy and/or meditation


When considering that not everything about the product is known, particularly if it is naturally or synthetically made, then it is probably not the best choice out there for new incense users. Those who are not sensitive to synthetically made ones may want to give it a try, but those who are should probably keep looking at other products in case this may irritate your nose or lungs.




  • Cheap
  • Made for mediation and/or aromatherapy




  • Length is unknown
  • Only one scent


Buyers Guide


Given below are a few pointers you should consider when going to buy incense sticks.


  1. Length of the stick


The length of the stick can determine how long it will burn for as well as how long the scent will linger in the room. Sticks that are around 8 inches long can burn as short as 20 minutes while the longer ones that are around 12 inches can burn for up to an hour-long. If you plan to use them for a short time or you are unfamiliar with the scent, you might want to get shorter sticks first since the longer ones usually cost a little more. There are some sticks out there that are only 3 inches long and others that are over 14 inches long.


  1. Amount of sticks in a package


Some packages can have as few as 10 sticks or as many as 300 or more. Buying in bulk is a good option if you know which scents you like because those packages are usually cheaper. If you are trying out a new scent or brand, then you should try a smaller package option in case you end up not liking it.


  1. Number of scents


Some packages are strictly one or two scents which are usually meant for those who want to buy them in bulk. Other packages can have a variety of a dozen or more different scents. These can be great for those who are trying several at once or those who like the convenience of choice when burning.


  1. Purpose


Insense has been used for spiritual and health purposes. They have been burned while people pray, meditate, and relax. People also use them to establish a routine and bring fragrance into a room or home. Each scent has a particular purpose as well.


  • These scents promote relaxation: Jasmine, Lavender, Pine, Chamomile, Lemongrass, and Vanilla.


  • These scents promote spirituality: Sandalwood, Frankincense, Myrrh, Musk, Patchouli, Sage, and Eucalyptus.


  • These scents are popular room fresheners: Vanilla, Strawberry, Rose, Coconut, Citronella, Cinnamon, Cherry, and Potpourri,


Natural vs Synthetic


If you are sensitive to certain perfumes or chemicals, then it is important to check what the incense sticks are made of. Ones that are made naturally are scented with real herbs and plants and the preferred choice because they are healthier to breathe and smell better. Synthetically made sticks are color dyed to appear prettier, have perfumes that can smell strong and flowery, and they also carry chemicals to keep them smelling longer but make it unsafe to breathe.


Those who are sensitive to synthetically made incense sticks can have trouble breathing, or may experience other symptoms similar to that of allergies or even an asthma attack.


Important questions and answers to know


  1. What is the incense stick made of? Why does it give off a fragrance?


An incense stick is generally made of wood powder and some added flavors, chemicals, and binders for burning. The incense can be in the form of a stick or a disk. The scent releases the aroma and medicinal agents when burned, as well as the grey or colored smoke.


In the past, incenses were mainly used for religious rituals, says praying in front of the burning incense stick & statue. It is common in Buddhist, Taoist temples, and some Catholic ceremonies. In addition to being used in religious, some special fragrances can also repel mosquitoes. However, burning the incense can lead to an increase in the number of pollutants such as contaminated aerosols.


The hazard is similar to second-hand smoke, and unless there is strong ventilation, it will harm the body. Nowadays, people living in the city would ignite incense at home to eliminate fatigue, purify the air, and increase concentration during yoga and meditation.


  1. Can you get high when burning incense inside the house?


The scent of aromatherapy has a refreshing and exciting effect, and it has always been known as an aphrodisiac. People’s instinctive response to scent helps balance hormones and aphrodisiac effects. If you want to spend a romantic and passionate evening with your lover, aromatherapy should bring you some help.


The incenses that let you get high include:


  • Jasmine – The relaxation effect can boost the spirit, enhance self-confidence, and make people feel optimistic and energetic. Since ancient Egypt, there have been records of using aphrodisiac to get high.
  • Rose – The odor can stimulate the anterior lobes of the brain to secrete endogenous morphine and brain-deformed hormones, which makes the spirit the most comfortable state and improves the sexual coldness.
  • Lavender – Its aroma makes your partner like to stay at home


  1. Will burning incense stick trigger smoke detector?


Yes, chances are the smoke from the burning incense stick can set off the alarm, if the concentration of smoke is high, or the detector is very sensitive. When the ordinary fire smoke reaches the detector, the bulky particle will block the signal transmission inside the device, So, the alarm will set off. Go back to the case of burning incense. Depending on the raw material of the incense stick, they have different smoke concentrations after burning.


Generally speaking, if you just burning one incense stick & your ceiling is high, then it is very unlikely to set off the fire alarm because the smoke particle concentration is not ample. Conversely, if you use a lot of incense at the same time in the poorly ventilated room, then the thick smoke might trigger the alarm. Your neighbors will be scared. Besides, if you install the sensitive smoke detector, then the alarm will go off even there is only a trace amount of incense smoke.


To avoid this from happening, we can place the burning incense stick in the ventilated room, not directly under the smoke detector. Then, we can minimize the chance of triggering the alarm unnecessarily.


  1. Should I use an incense stick if my home has a cat or dog?


The answer is NO, you shouldn’t. Burning organic and natural incense sticks can appease people’s emotions, but they will become poisons when used on cats or dogs.


Why the incense sticks are not harmful to human, but poisonous to pets?


  1. Incense is poisoning to domestic pets


It is because the incense sticks are made by concentrated extracts of plants. As domestic pets such as dogs and cats have a meat-based diet, they lack the specific enzymes to break down the chemical components of incenses. If they are exposed to the incense smoke excessively, the liver cannot metabolize the chemicals in blood and thus cause poisoning.


  1. A symptom of cats and dogs after inhaling incense smoke


Incense toxicity can cause cats and dogs to have symptoms of depression, shaking, vomiting and drooling. In severe cases, the pet’s hind legs may be paralyzed, or even comatose. There have been cats who died of organ failure due to inhalation of tea tree incense. Thus, we should not use incense sticks at home if you own the pets as the smoke is poisonous to them.


  1. History of Incense & Aromatherapy


  1. Discovery of incense raw material


The Sumei cuneiform slate in 3000 BC was the earliest written record of human use of plants as a treatment. At that time, people used plants such as fragrant peach, marijuana, thyme, and willow, and took it after decoction.


  1. Records of the herbs


In Greece in 323 BC, Aristotle’s disciple, Theophrastus, wrote the “Enquiry into Plants”, which became a model for medicinal plants. He was called “the father of botany.”


  1. Research different plants


During the Roman Empire in the first century AD, the botanist Pedanius Dioscorides was able to go around with the army as a surgeon of the Roman army. He traveled extensively, collected herbs, and tested his medicinal properties, and then established a set of guidelines for the collection, storage, and use of herbs. In the era when the drug was easily adulterated, the name of Diocolis was the best, and authoritative “brand” of herbs.


  1. The combination of incense and medicine


At the end of the 19th century, because of the advancement of people in the field of chemistry, and the invention of drugs such as antibiotics, which were regarded as miraculous effects, phytotherapy was degraded as a legacy of the old times. However, as the side effects of these synthetic drugs are gradually revealed, interest in phytotherapy has once again been aroused.


In 1910, the French chemist René-Maurice Gattefossé accidentally suffered a severe burn in an accident in an explosion. He applied lavender incense to the wound and it was amazingly treated. Gatford then confirmed his hypothesis: Lavender has powerful anti-inflammatory and healing effects.




Now you not only know what incense is used for but also different types, how many are usually in a package, how long they burn and more. Also, if you are starting aromatherapy or meditation, you have a general idea of which incense sticks would work best compared to others. More and more scents are made every year from both small vendors and large companies so keep your eyes out for any new scents and stock up on the unique ones. The less popular ones tend to not stay on the shelves or online for very long.


Thus, we have discussed the top 10 best incense sticks brand in India. The main objective of every brand is to spread aroma and fragrance. You can select any of the above- discussed brands.

Priyanka Garg

Priyanka Garg

Priyanka, a well know blogger, is passionate about writing articles on love, fashion, awareness, & review on different brands of food, grocery, home equipment and various kind of health products.

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